Making effective business arguments

I know, lame title.  But I recently had an experience that reminded me that it’s not easy to make an effective informal business argument, and I wanted to record some of my take-aways. Note that I’m not going to tell you whether I’m the person who may or may not have made some of the errors below :).

Argument (Photo credit: andrewmalone)
  1. Think about timing. Running up to someone and saying, “Hey! Here’s this great idea!” may not be the best plan, especially if your proposal is going to turn his world upside-down. If you have a Really Big Idea, ask to grab a cup of coffee or schedule some time on his calendar to run something by him so that he doesn’t lose an hour unexpectedly the day before a big proposal is due.
  2. Watch how you start. “I’m about to tell you about this completely awesome idea because I’m awesome,” (well, or something like that) isn’t a great way to start talking about your idea. “Hey, I think this thing will rock for <something she cares about> and I wanted your thoughts,” is a much better way to come at it. Telling her you’re awesome out front will probably gain you an eye-roll and an unreceptive ear.
  3. Always remember WIIFM. Honestly, your target wants to know “what’s in it for me?” (WIIFM) immediately, if not sooner. If you’re asked, “How does that help my department?”, your answer really shouldn’t be, “It doesn’t.” Because you know what happens next? He’ll say, “No,” and instantly work on finding counter-arguments. (More about that in an old post On Feet.)
  4. LISTEN. That’s in all caps because your target will be much more willing to listen to your thoughts on your proposal if you, in turn listen to hers. She might even have great ideas that build on your proposal or that will massively help you make your argument to others, and not listening means that you’re hurting yourself. You’re running this by her in order to get her opinion, so listen to it. Which leads me to my next point…
  5. Never–ever–be disparaging. You’ve probably worked, “That’s dumb!” out of your vocabulary (okay, fine, I’m still working on that one), but you need to realize that telling your target that something will be easy for his team (when you don’t actually know how his team’s systems work) is equally disparaging and frustrating. Likewise, belittling his arguments (no matter how dumb you think they are) will only tick him off, which will guarantee that you lose him as a listener, partner, and advocate.
  6. Please don’t yell. Yes, your idea is WICKED exciting, and your voice might get loud because you’re excited. But try to remember to breathe and not to yell. Especially if you’ve ignored points 1-5, yelling just makes listening to your argument a miserable experience, and your target will be less likely to listen to your other ideas in the future.

I’m sure I’ve missed some. What are other ineffective ways to make business proposals?